About me
A dedicated Email Developer looking to utilise my skills into projects at the highest levels. I am a reliable, punctual problem-solving optimiser with a sharp eye for design. I am keen to delve deeper and dedicated to upskill further into salesforce as I pursue Marketing Cloud Consultant status.
I have solid knowledge and over 15 years experience working with email core technologies (HTML+CSS+JS) alongside Liquid and basic AMPscript plus marketing background by education. I also posses financial risk management skills by proffesion at a top global payment processor dealing with everything compliance and regulation. Whether in a corporate setting or full time freelancing, I have experience working comfortably in both capacities as part of a team or fully siloed.
The Work Flow
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Creative
Analyse the provided creative/design briefing and its goals and ultimate desired result to plan out the next steps. The brainstorming happens here as to how specific components will be built out.
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Develop
Meticilously develop the email in accordance with the design. Paying attention to consistent typography, image optimization, load times and adhering to CAN-spam ACT and laws.
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Test
The real work begins here, whether its targeting specific email clients only or overall compatibility. Ensuring accessibility and the email is displayed in a representable manner for more effective email campaigns.
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Ship
The final stage, insert the email into a campaign or flow inside the marketing platform of choice. Apply tracking software/tools and push the button!